Does everyone in your organisation tell the same story about you? or does it differ according to who’s telling it? Is there clarity and clear messaging? what about your purpose? does it attract and inspire your people (and potential customers)? Or could it do with an upgrade?
What will you Learn?
During this one-hour session specifically aimed at B Corp organisations and PurposeFest guests – we will explore why your brand is so much more than your logo and visuals and by the end you will learn…
● What a brand story really is
● How effective storytelling will help you to connect with your people and customers
● What your brand’s purpose is
● How to tell your story in one sentence.
Who should attend?
Ideal for Founders, Heads of Marketing, Content Creators and Investors of companies who are considering, on the journey or already a BCorp.
About the speaker:
Rachel has been immersed in stories since the mid 1990s when she was Deputy Editor for The Big Issue (South West). Since then she’s written in-house for Orange (UK and Worldwide), The Environment Agency and Ecotricity.
In 2017, she founded Brand New Story with a desire to help ‘conscious’ organisations create a compelling purpose-led story. One that gives them clarity to express – who they are, what they offer, to whom and why.
A powerful story that aligns their people, creates an instant emotional connection with their customers and helps them to outshine their competitors and generate leads.
www.brandnewstory.co.uk
https://www.linkedin.com/in/rachel-savage/
What people have said…
“Amazing speaker with fantastic and original knowledge”
“So inspirational and so many lightbulb moments”
“It crystalised the thoughts/ideas I had about my story and has given me a clear direction”
“I feel inspired to think outside the box to develop my charity’s brand.”
“ A different approach to the usual branding procedure.”
“Very useful and thought provoking, thank you!”
“Very clear and structured. A new way of thinking.”
“Completely engaged and thought provoking.”
Click here to register
