Why Certifying as a B Corp Might Be Easier and More Valuable Than You Think
With more than 10,000 certified B Corps across the globe, it’s clear that the movement for better business is gaining momentum. And for good reason: becoming a B Corp demonstrates a genuine commitment to people, planet, and profit – not just in words, but in measurable, accountable actions.
Yet for many business owners, especially those running small or mid-sized companies, B Corp certification can feel like a mountain to climb. At Business on Purpose, I frequently speak with founders and directors who are inspired by the idea of becoming a B Corp – but unsure whether now is the right time to act.
Their concerns are valid. The process can seem overwhelming. But as I often remind them, with the right mindset, support, and approach, the barriers to certification can absolutely be overcome – and doing so might just be the smartest business decision they make.
Barrier 1: “It’s too expensive or time-consuming.”
Reality: It’s an investment – and it can be streamlined.
One of the most common assumptions about B Corp certification is that it’s going to take too long, cost too much, or distract from the core focus of running the business. It’s easy to imagine that preparing the documentation, policies, and evidence for the B Impact Assessment will devour time that’s already in short supply – especially for purpose-led founders juggling multiple roles.
And it’s true: the process is designed to be rigorous. That’s what gives the B Corp label its credibility. But it’s also entirely manageable, especially with the right support. I’ve worked with hundreds of businesses who, with external guidance, have been able to cut their certification timeline in half. Rather than getting stuck in decision paralysis or disappearing down rabbit holes trying to guess what evidence is “enough,” these businesses benefit from clear frameworks, practical templates, and strategic advice that keeps them focused and confident.
The time commitment doesn’t vanish – but it becomes proportionate, controlled, and, most importantly, effective.
Barrier 2: “Is this even relevant to my business right now?”
Reality: B Corps tend to be more resilient – especially in challenging times.
Many founders question whether now is the right moment to pursue certification. In the midst of economic pressures, rising costs, and stretched teams, it’s easy to wonder: Shouldn’t we focus on survival, not certification?
But in truth, becoming a B Corp might be one of the best ways to futureproof your business. Data shows that UK B Corps are trading around 10% stronger than their non-certified counterparts. That’s no coincidence. Certification tends to unlock better performance – and here’s why.
Firstly, B Corps are better at attracting and retaining top talent. Certification shows that you’re serious about purpose, which resonates deeply with employees – especially younger generations. It’s not just about hiring the right people; it’s about keeping them. I often say, “It’s no good having a big front door if you’ve also got a big back door.” Retention matters – and B Corp helps you hold onto the people who matter most.
Secondly, going through the B Impact Assessment forces a business to think strategically and holistically. It’s a powerful tool for identifying risks you haven’t yet seen – the ones that can blindside you later. By addressing those risks early, your business becomes stronger, more thoughtful, and more resilient.
And thirdly, customers – whether B2B or B2C – increasingly want to work with companies that reflect their values. Certification sends a clear signal that your business stands for something, that it’s trustworthy, and that it cares about more than just profit.
Barrier 3: “It’s not the right time.”
Reality: There may never be a perfect time – but there is a practical way.
Another common hesitation is the sense that now just isn’t the right moment. Whether a business is one year old or ten years established, there’s always something more pressing, more urgent, or seemingly more important. But waiting for the “perfect time” often means waiting forever.
I always encourage business owners to take a proportionate, practical approach instead. You don’t need to be perfect to begin. In fact, part of the power of the B Corp framework is that it helps you identify where you are now, and what steps will move you forward. With the right support, you can quickly assess:
- Whether B Corp is the right fit for your industry and client base,
- What the likely return on investment looks like,
- And how to approach certification in a way that respects your business’s existing workload.
This isn’t about adding stress – it’s about building strength. When you focus on progress over perfection, the process becomes not just achievable, but energising.
Barrier 4: “What if we start and can’t finish?”
Reality: With support, success becomes structured and realistic.
Finally, there’s the fear of starting something you might not be able to complete. Many businesses begin the B Corp journey on their own, only to hit a wall. They misread the assessment, under-prepare or over-deliver, and end up wasting precious time.
I’ve seen this time and again. That’s why my work – whether through 1:1 consulting, cohort-based support, or BIA reviews – is focused on giving business leaders the clarity, structure, and direction they need to succeed. The goal isn’t just to get certified; it’s to embed practices that genuinely strengthen the business long-term.
With that kind of support in place, the fear of “not finishing” fades – and is replaced with a sense of momentum and purpose.
Final Thoughts: Certification as a Catalyst for Stronger Business
B Corp certification isn’t just about getting a badge – it’s about building a better business. It brings rigour to your values, accountability to your intentions, and clarity to your long-term strategy. And while it can feel like a big step, it doesn’t have to be a heavy burden.
If you’ve been considering certification but feel unsure where to start – or whether now is the right time I’m always here to help. With deep experience, proven frameworks, and a practical, no-fluff approach, I help businesses take smart, confident steps toward B Corp success.
Ready to explore what B Corp could mean for your business?
If you’re interested in becoming a B Corp, or want to explore whether it’s the right path for you – get in touch here.
A short conversation might be all it takes to turn hesitation into action.
