Over the last decade, Fairtrade has done a fantastic job of improving consumer choice and confidence to buy ethical products.
Can businesses now do something similar to promote ethical trading and improve outcomes for People, Planet and Profit?
A key benefit that Fairtrade brings is a formal accreditation framework that helps consumers have a high level of confidence in the Fairtrade logo to improve trust in the provenance of the product.
As trust increases, so does customer loyalty, improving your brand and your resilience.
Doing business on purpose, being a force for good, for people and planet enables you to build credibility, trust and value.
Communicating this to your team, clients, suppliers and community in a credible way is really important and helps deliver more impact.
Accrediting your business in a robust and externally verifiable way demonstrates a clear message to the world about who you really are and why you are in business.
It also enables you to be part of something much bigger. Organisations of all kinds from multinationals and investors to universities and business networks can help build an inclusive and sustainable economy that works for everyone.
Several studies have shown that businesses who have a strong sense of purpose that prioritises people and planet also perform exceptionally well in the marketplace, especially during challenging times.
There are a number of tools, frameworks and processes that can help your business through an appropriate journey.
businessonpurpose.uk can help guide you through by providing experience and expertise to you and your team.
Get in touch to connect your purpose and take the next step to being a force for good.
